While there are some among us who associate March breezes with the crack of the bat, the good leather smell of a new mitt, and the Friendly Confines of their favorite ballpark. A whole other kind of spring training is about to get underway. It's ...
The Editors - March 9, 2012Lawyers attend conferences. Lawyers tweet. Much like chocolate and peanut butter, these are two great trends that, for the most part, have trended great together.The integration of the two phenomena was inevitable from the day Twitter made its ...
Jordan Furlong - March 8, 2012There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...
Kim Proxmire - March 6, 2012Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on the wrong things?” ...
Bob Denney - March 5, 2012If you’ve been out of the job market for a while and you’re thinking about jumping back in, it’s important to map out a strategy—and stick to it. In part one of this series, “Heading Back to Work: Preparing for Re-entry,” we ...
Marcia Pennington Shannon - February 29, 2012You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...
Josh King - February 28, 2012
Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...
William Melater - February 23, 2012Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, ...
Theda C. Snyder - February 14, 2012While forgetting names is not the worst thing you can do socially, conversely, remembering names is one of the best. It eases social situations, sets you apart from the other bumbling schlubs, lets your companion know that they had a positive ...
Mary Ellen Sullivan - January 23, 2012Andrea Cannavina has advice on how to be in this strange land of the internet, without being a stranger.
Andrea Cannavina - January 19, 2012
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