Ruby

Thought Leadership for Lawyers

consistent work

Consistent Action, Not a Perfect Plan, Is What’s Required to Build a Successful Legal Practice

Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.

Jay Harrington - May 13, 2021
linkedin content

How to Create LinkedIn Content That Resonates With Your Audience

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Jay Harrington - April 13, 2021
Building a Brand

Lawyers, Is Your Brand Your BFF?

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

Barbara Kaplan - April 1, 2021
Public Relations Firms

How to Get the Best Out of Your Public Relations Firm

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Joshua Peck - March 18, 2021
spammy content

Don’t Let Spammy Content Ruin Your Law Firm’s Website

Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.

Nancy Slome - February 17, 2021
tune up your practice

Tune Up Your Practice: 4 Things Lawyers Can Do to Avoid Unemployment

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Rosanna Berardi - January 13, 2021
Lawyer marketing internet marketing for law firms

Internet Marketing for Law Firms: How to Protect Your Referrals

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.

Mark Homer - October 22, 2020
free marketing building blocks

Free Marketing Is Always the Place to Start When Building Your Law Firm

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Ali Katz - October 5, 2020
Growth graph Thought Leadership Marketing

Four Ways to Take Your Thought Leadership Marketing to the Next Level

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Jay Harrington - September 14, 2020
lawyer billing

Corona Marketing: How to Position Your Law Firm During the Pandemic for Post-Pandemic Success

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

Ruth Carter - September 10, 2020
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