Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Book Review | Richard Susskind's much anticipated book on AI offers clarity for perplexed lawyers. Jerry Lawson takes us through it.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

Susan Cohodes | Don't allow AI to replace your crucial "lawyer's voice."

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience." So what does this have to do with you? The Bar Association of San Francisco's Sayre Happich has insights from the Legal Marketing Technology Conference/West.

As much as you’d like to stop people from talking politics at work, perhaps with a handy table lamp, you know that’s unprofessional. Use these proven tactics instead.

If it's spring that means we are deep into graduation season and the hunt is on for the best law school graduation gifts.

Personal injury lawyers are beginning to use AI tools for case valuation, record review, demand letters, and more.

Joan Feldman | While it may seem routine to you, and no big deal, hearing their attorney’s voice can be a lifeline for a client.