Cheap clicks? Bo Royal pulled data from PI, criminal defense and bankruptcy ad campaigns to find out which ads actually work. Here's his advice on building a law firm PPC strategy that drives more signed cases, not more clicks.

Jay Harrington | Perfectionism is great for legal work product, but it’s a major bottleneck for business development. Learn why lawyers must adopt a bias toward imperfect action to successfully scale their practices.

Thinking about hanging up your shingle? Building a successful solo or small law practice requires an entrepreneurial mindset. Here are five practical tips for keeping your overhead lean, finding a profitable niche, and avoiding costly startup mistakes.

Larry Port unveils the second #WTF Is Up Report, using freshly published spring 2026 data to expose the reality of AI job optimization and the blue-collar resurgence.

LegalFenix founder Ron Latz joins the show to discuss legal marketing transparency, call tracking, and how to stop burning cash on underperforming campaigns.

For a profession that runs on cognitive performance, creative rest isn’t optional. It’s strategy. Karen Skinner explains what that looks like for busy lawyers.

Jay Harrington | When building a practice, don’t try to serve everyone. Focus on serving someone. Others will follow.

AI adoption is no longer a differentiator. Karin Conroy and TJ Robertson discuss how law firms can stand out when everyone uses the same AI tools.

David and Karen Skinner | When you get your to-do list out of your head and into a visual system where everyone can see it, your practice will flourish.

Megan Zavieh | Non-engagement letters are exactly what they sound like: the opposite of an engagement letter.