Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Megan Zavieh | Litigators want to litigate, but recent events in California show that sometimes we need a different approach.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Camille Stell | How do we move from thinking about retirement to creating a succession plan?

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Susan Etheridge | How to produce an RFP that works, especially for complex and costly products like e-discovery and litigation support.

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.