As with cliches, Greek and Roman myths can refer to commonly understood paradigms. Or at least they do when speakers and writers know what they are saying.

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

WordRake Product Spotlight | A client wants a memo that paints a clear picture and outlines next steps like a Blue Apron meal kit. A judge wants a Maurice Sendak book not George R.R. Martin. Your audience wants you to deliver shorter documents. And shorter documents are more effective.

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

To mitigate the impact of write-offs — or even having to accept a total loss — aim to employ these best practices (and the technology to support them).

How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?

Checklist | Are your "business as usual" habits affecting your law firm's ROI?

More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.

"What’s your best tip for getting more out of the programs or other tools lawyers use every day?" Here's smart advice from practice management tech experts Sheila Blackford, Brett Burney, Jim Calloway, Andrea Cannavina, Natalie Kelly, Sharon Nelson and John Simek, and Lee Rosen.