Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Brooke Lively | A loan package consists of the basic documents the bank wants to see to determine if you are a good credit risk.

Book Review | Richard Susskind's much anticipated book on AI offers clarity for perplexed lawyers. Jerry Lawson takes us through it.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

A growing body of research suggests that reading fiction increases your capacity for empathy. The basic idea is that imagining the emotional world of fictional characters is good practice for empathizing with actual humans. For example, have you noticed that when you read a favorite novel you’re able to feel what the characters are feeling? It happens so naturally, we don’t realize this is strange. The characters aren’t real, you’ve never met them, and they’re often doing things you could never do. This is great news, right? An easy way for lawyers to develop more empathy. But can you see the challenge?

Susan Cohodes | Don't allow AI to replace your crucial "lawyer's voice."

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience." So what does this have to do with you? The Bar Association of San Francisco's Sayre Happich has insights from the Legal Marketing Technology Conference/West.

As much as you’d like to stop people from talking politics at work, perhaps with a handy table lamp, you know that’s unprofessional. Use these proven tactics instead.

If it's spring that means we are deep into graduation season and the hunt is on for the best law school graduation gifts.