Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Teddy Snyder | Supersede is a concise word lawyers love to use, so why do so many get it wrong? Here's the seed of an idea to stop this mistake.

Navigating the legal system in a second language terrifies people, says Oklahoma attorney Jimmy Lai. A shared language sets your law firm apart. Here are his tips for attracting and keeping immigrant clients.

A legal pad makes an excellent coaster — and, yes, you’re using one to level your desk right now. Can it help run your firm? Sam Walton turned a five-and-dime into the Walmart empire using little more than business savvy and a legal pad. His reliance on yellow legal pads is well-documented. His desk at […]

Don't let critical client emails get lost in your inbox. Discover three simple ways to convert emails into actionable Outlook tasks with custom follow-up reminders, even if your email protocol doesn't support traditional flags.

Fear of losing their jobs isn't stopping attorneys from using AI. It's reliability. A fear worth taking seriously, says Collen Steffen, but it's being directed at the wrong target.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Wendy Merrill | For firms committed to securing a sustainable future, it falls to their managing partners to set a tone of transparency.

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.