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Ethically Outsourcing Social Media Management

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours and stress for you. And you are bound to falter on either administrative duties or client matters because it's impossible to perform all the necessary functions alone day after day. At the same time, whatever work you do delegate must be done in compliance with attorney ethics rules.

Originally published November 8, 2017
Last updated April 13, 2018
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attorney at work

The Death of Capitalization

It started with the iPod, the iPad and the iPhone. Capital letters appeared in places they never appeared before. Grammar rules call for capitalizing proper names, but now the correct reference to some brands calls for capitalizing in the middle instead of at the beginning. Some people stopped capitalizing “I” because, well, that became the norm. After years of admonition, people have come to accept that, besides being ungrammatical, using all capitals in emails or texts is the equivalent of shouting. Now we have the opposite problem. People send messages all in lowercase.

Originally published November 7, 2017
Last updated October 28, 2024
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Running With the Experts: Takeaways From the 2017 Futures Conference

Last week in Atlanta, the College of Law Practice Management's (COLPM) annual Futures Conference, "Running With the Machines," explored the current state of artificial intelligence in law practice — and a glimpse into the future. We asked College Fellows Andy Daws, Susan Hackett, Patrick Lamb, Marc Lauritsen, Sharon Nelson, Mark Tamminga, Courtney Troutman, John Simek and Greg Siskind to share their perspective and top takeaways. Lace up your Asics!

Originally published November 3, 2017
Last updated October 18, 2018
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Quick Parts

Video: Saving Recyclable Text as Quick Parts in Microsoft Word

Let's face it, a lot of the text in legal documents has been recycled from previous documents. If you're tired of searching for then copying and pasting common elements like signature blocks or notary acknowledgments from old documents, only to have to correct formatting or reset client-specific data, you're going to love Quick Parts.

Originally published November 1, 2017
Last updated November 9, 2017
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Content Marketing Tips for Lawyers

Applying the 80/20 Rule to Your Content Marketing

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the Pareto principle, holds that roughly 80 percent of the effects come from 20 percent of the causes. Writ large, it’s widely applicable, and for good reason. It’s a highly valuable indicator of where your focus should be. And that brings us to promoting the content you produce.

November 1, 2017 0 4
Lawyer look at Law Firm KPI

Three KPI’s Every Small Law Firm Should Know

Three KPI’s every small law firm should know. Running a small law firm is not easy. Not only do you zealously represent your clients, but you must also run a business. What are you looking at to make sure your business is performing profitably and as efficiently as possible? Do you have insights into your […]

Originally published October 31, 2017
Last updated October 22, 2024
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prospective client

Relationships 3.0: The Idea Relationship Era

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, as they say, call for different skills and approaches. This includes our worldview of relationships. It’s time for us to invest in “idea relationships” and rethink our personal and professional ones. In an age in which information flows freely and everyone expects answers at the stroke of a keyboard (or voice command), idea relationships succeed because your relevance is initially determined by what you know, not who you know.

Originally published October 31, 2017
Last updated December 14, 2017
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Clio’s 2017 Legal Trends Report Has Scary Lessons for All

Clio gets to see us with our pants off. With data on the billable and nonbillable activities of more than 60,000 lawyers, Clio sees what users of the practice management platform are doing on an everyday basis. And, as with last year’s report, conclusions from Clio’s second Legal Trends Report are striking. Here is the […]

Originally published October 30, 2017
Last updated August 2, 2018
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How to Market Your Law Firm in Today’s Online World

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating new clients, and less time trying to string these things together. […]

Originally published October 27, 2017
Last updated November 3, 2022
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asana review

Project Management: Can Asana Deliver Despite Its Flaws?

Computer scientist Tony Hoare said, “There are two methods in software design. One is to make the program so simple, there are obviously no errors. The other is to make it so complicated, there are no obvious errors.” Asana falls into the latter category. But before I list the product’s material “Hoare errors,” let me first explain what it is and praise its virtues. Asana, which costs $10 per user per month, is a unique cross between to-do list and project management — more capable than apps like ToDoist or Wunderlist, and more flexible and easier to use than LiquidPlanner, ZoHo Projects and the like.

Originally published October 27, 2017
Last updated July 8, 2023
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