Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of getting at it, and actually following through. Here are three steps you can take to fine-tune your marketing with a little basic data.

LEAP can increase law office billing by as much as 30 percent because the system facilitates capturing every service provided to the client  — and that makes the investment well worth the money. Focused on Serving Small Law Firms LEAP is a cloud-based law office management software supplier with the sole focus of meeting the needs […]

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and maybe money) investment. The best e-newsletter or blog does nothing for you if it doesn’t get read.

Maybe you're due for a little spring makeover? For this Friday Five+ installment, we asked our practice management dream team for their best tips on tidying up your office systems. Heidi Alexander, Dustin Cole, Sharon Nelson, Nora Regis, Deborah Savadra and Reid Trautz offer up small measures that can make a big difference in clearing up irritants that slow you down and stress you out.

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," Lindsay Griffiths and Jabez LeBret have tips to help you measure the success of your legal blog.

This past month, newspapers around the world have been filled with stories of the Panama Papers — a massive trove of confidential tax planning information that will probably topple more than one politician. For lawyers and law firms, the chilling fact is that these millions of documents emanated from the computer files of a global law firm — Mossack Fonseca. Their client records and all of their secret dealings are now being read by journalists around the world. Was it done by some skilled cybersleuth, intent on exposing illegal or improper activity, or at least hypocrisy? Was it a disgruntled internal whistleblower, within the law firm? Either way, it points to the vulnerability of law firms, and to the seriousness of the stakes when confidential client information is leaked. What's in Your Cybersecurity Bag of Tricks? A month ago, we asked the Attorney At Work community to let us know how confident you are about cybersecurity in your firm. Today, we unveil the results.

Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your original material — article, webinar, etc. — repurposing doesn't require much more work, just some creative thinking.” Uh, no. It’s not that simple. This is akin to saying, “Cold fusion isn’t hard. You just need a few hydrogen atoms.”

How do you know if you’re really busy or just doing busywork? Becoming more productive and profitable is next to impossible if you don’t understand how your team is truly spending its time and allocating its energy. Your law firm needs real, actionable data and business intelligence to make smart decisions and maximize efficiencies. Meet […]

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My guess is you would ask questions like: “Have you treated this illness before? How many times? What kinds of protocols or treatments have you used? What have been the outcomes? What can I expect?”

You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition ... the list goes on. But do you really need to track your fitness? The answer is yes.