It’s true, the business of practicing law is changing. And what it means to do a lawyer’s work is changing right along with it. From time to time at Attorney at Work, we tip our hat to one of the many “enterprising lawyers” leading the charge. We find they have a few key things in common: Lots of energy, drive and creativity — and a crazy imagination. Victor Medina imagined Apple technology in the law office some time ago. He's continued to fly that banner as organizer-in-chief of MILOfest, the annual conference where Mac-motored lawyers gather to compare notes. ... READ THE Q&A

Nearly half of adults in their 40s and 50s are living in the “sandwich,” not only working full-time and caring for their minor children but also caring for their elderly parents.

Clio, the leading cloud-based legal practice management provider, has announced two major feature releases and eight new integration partners. These new product capabilities and integrations directly address the most commonly-cited challenges faced by law firms looking to simplify and grow their practice. “Our vision is to not only assist law firms in their day-to-day practice management needs, but to significantly simplify their operations and help them grow their practice,” said Jack Newton, CEO and co-founder of Clio. ...

Lawyers are already using both types of technology to provide better, more effective representation for their clients.

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 fortunes. May I make a request? Please let’s stop the madness. Let’s stop squandering precious marketing dollars on these superlative lawyer lists. Consider ... READ THE REST

Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law firm associate, what should be my most important marketing and business development goals?"

"Another end-of-year chore. What should we send out? Does anybody even care?" Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way. What have your clients heard from you this year? Was your last communication an email with legal documents, or … an invoice? If you think about it, the holidays are the perfect time to (literally) put something in your clients’ hands that will remind them of you in a personal way. Consider this: A printed card in the mail cuts through the clutter with a near 100 percent open rate! Here are a few more things to consider before you sign off on your holiday card ... READ THE REST

What do lawyers fear most about technology? What should they fear? For this All Hallows' Eve edition of Friday 5+ Tech Tips, we asked the practice management experts for their best — or is it worst? — legal tech horror stories. Here are chosen tales from Jim Calloway, Carole Levitt and Mark Rosch, Nora Regis, and Sharon Nelson and John Simek, along with some guidance on warding off the technology goblins. ... READ THE REST

You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to write, well, like lawyers. A skilled ghostwriter can help you turn out more effective prose for any purpose. Delegating part of a writing task can help you make the best use of your time. ... READ THE REST

The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid arguments for keeping your existing logo, it’s important to understand that a change could be a powerful move ... READ THE REST