Use Soft Skills to Become In-House Clients’ Favorite

Some of the most well-attended legal marketing panels feature in-house counsel sharing their likes and dislikes. If you’ve gone to more than one, you’ve probably already internalized these maxims: Understand my products and business, communicate matter and budget surprises ASAP, bill promptly, provide customized CLE, assure me your data systems are secure. Fine. But that’s just the starter kit. A recent panel presented by the Bay Area Chapter of the Legal Marketing Association highlighted softer people skills that build and cement strong client relationships. Here are three in-house counsels' “asks,” in no particular order.

Originally published June 20, 2016 0 0