This time of year, many of us resolve to buff up our physical appearance—but what about our personal and professional appearance online? Outside of the home page, lawyer biographies are the most-frequently visited pages on law firm websites. ...
Janet Ellen Raasch - January 24, 2011
Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...
Theda C. Snyder - January 10, 2011
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