Law Firm Strategy

To grow your law practice, you have to get more clients, right? But is that really the best growth strategy? Not necessarily. For many law firms, the right strategy is to get better, not bigger. Pursuing growth — more clients, more billable ...

It feels good to put your law firm's business strategy into action, doesn't it? No more time spent dithering over whether to spend the odd $50 on a banquet ticket. No more games of "my prospect is more important than yours!" You say you don't ...

Many clients behave like their lawyers are doctors. They only visit us when they face serious problems that require an expensive and time-consuming fix. They are unhappy when they walk in, mad that they are there in the first place, mad that ...

The Allied Command in World War II spent more than two years preparing for D-Day. When asked about the plan—which resulted in the successful Allied invasion of occupied France—General Dwight D. Eisenhower commented, “The plans were useless, but ...

It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing our practices. That word, that concept, is "competition." When somebody ...

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

If you were selling fruit and customers wanted to buy apples, wouldn’t you make sure you had apples? And wouldn't you let them know you had apples? Of course you would. But this simple scenario gets so much more complicated when you're selling ...

Operating without a strategic marketing plan is like constructing a building without a blueprint. You can do it, but chances are you won't like the outcome. With a blueprint, the builder knows whether it will be a shed or a cathedral. Likewise, ...

So many say “just do it” when discussing "new normal" pricing strategies in the legal market. The thinking is that you should just pick a number that meets a client’s value proposition and go with it. While the simplicity of this is compelling, ...

For 23 years, Bob Denney has shared savvy observations of the most important business trends in the practice of law via his "What's Hot and What's Not in the Legal Profession" report. This year, we are honored to be first to share the 2011 ...