Law Firm Strategy

The Allied Command in World War II spent more than two years preparing for D-Day. When asked about the plan—which resulted in the successful Allied invasion of occupied France—General Dwight D. Eisenhower commented, “The plans were useless, but ...

It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing our practices. That word, that concept, is "competition." When somebody ...

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

If you were selling fruit and customers wanted to buy apples, wouldn’t you make sure you had apples? And wouldn't you let them know you had apples? Of course you would. But this simple scenario gets so much more complicated when you're selling ...

Operating without a strategic marketing plan is like constructing a building without a blueprint. You can do it, but chances are you won't like the outcome. With a blueprint, the builder knows whether it will be a shed or a cathedral. Likewise, ...

So many say “just do it” when discussing "new normal" pricing strategies in the legal market. The thinking is that you should just pick a number that meets a client’s value proposition and go with it. While the simplicity of this is compelling, ...

For 23 years, Bob Denney has shared savvy observations of the most important business trends in the practice of law via his "What's Hot and What's Not in the Legal Profession" report. This year, we are honored to be first to share the 2011 ...

Each year, some of the greatest minds in the world of law practice management convene at the Annual Meeting of the College of Law Practice Management. Fellows of the College are accomplished professionals from all walks of “legal” life: small ...

Opening in theaters everywhere this week is Moneyball, starring Brad Pitt and written by (among others) Aaron Sorkin, a pedigree that should generate a moderate hit for a baseball movie. But the book upon which the film is based, Michael Lewis’s ...

Have you noticed that nearly everyone who writes about the legal profession and practice management these days seems fixated on innovation? Either that or leadership—but mostly innovation. Here’s our theory: When people start talking about ...