Law Firm Strategy

At LexThink 2014, Gwynne Monahan started her six-minute speech on the given theme, "The End of Irrelevance," with a creative analogy: Strawberry Pop-Tarts. Here's her take on how data can transform the way you look at, well, just about anything.

Perhaps you’ve found yourself asking, at some point, “Just what is ‘NewLaw’? More importantly, why should I be remotely interested in it?” Having recently set out to catalog dozens of entities that have been or ...

If you know their names — and there's a good chance you do — you may think of Peter Giuliani and John Remsen as consultants who advise AmLaw 200 firms. But today they are also the experts for the Association of Legal Administrators' edition of ...

To grow your law practice, you have to get more clients, right? But is that really the best growth strategy? Not necessarily. For many law firms, the right strategy is to get better, not bigger. Pursuing growth — more clients, more billable ...

It feels good to put your law firm's business strategy into action, doesn't it? No more time spent dithering over whether to spend the odd $50 on a banquet ticket. No more games of "my prospect is more important than yours!" You say you don't ...

Many clients behave like their lawyers are doctors. They only visit us when they face serious problems that require an expensive and time-consuming fix. They are unhappy when they walk in, mad that they are there in the first place, mad that ...

The Allied Command in World War II spent more than two years preparing for D-Day. When asked about the plan—which resulted in the successful Allied invasion of occupied France—General Dwight D. Eisenhower commented, “The plans were useless, but ...

It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing our practices. That word, that concept, is "competition." When somebody ...

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

If you were selling fruit and customers wanted to buy apples, wouldn’t you make sure you had apples? And wouldn't you let them know you had apples? Of course you would. But this simple scenario gets so much more complicated when you're selling ...