Merry Digital Marketing Marathon
How to Beat Blogger’s Block
Today the “Merry Marketing Marathon” continues with a powerful answer to bloggers’ biggest question: “What should I write about today?”
Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives on my computer desktop called “Blog Posts.” Now, whenever one of those brilliant ideas for a post hits my brain, I open this document, jot down the idea and get back to my day. It takes under a minute. Days or weeks later when I sit down to write, I can open this document and see all the ideas I’ve contemplated for posts.
It’s so simple, and yet, it’s so superb.
This strategy can be used by anyone responsible for creating content, whether it’s for blog posts, magazine or newsletter articles, videos, speeches or CLE materials.
A master document allows you to capture inspiration when it strikes so you don’t have to worry about remembering your ideas later.
If multiple people in your firm or organization are responsible for content creation, a master brainstorming document is also an effective way to share ideas for posts and articles that you’re not necessarily committed to creating yourself. For a more high-tech and connected version of a master document, you can use a tool like Evernote that lets you share and access those ideas from any device.
Of course, a tool is only as valuable as its user. Determine what is best for you and your team — a Word document, Evernote, a whiteboard in the breakroom. Use whatever makes the most sense for you to continue to create and share quality content with your audience.
Ruth Carter is a lawyer, writer and speaker. She is Of Counsel with Venjuris, focusing her practice on intellectual property, social media, First Amendment and flash mob law. Named an ABA Journal 2012 Legal Rebel, Ruth is author of the ABA book “The Legal Side of Blogging for Lawyers,” as well as “Flash Mob Law: The Legal Side of Planning and Participating in Pillow Fights, No Pants Rides, and Other Shenanigans.” In “Nothing But the Ruth,” she writes about the lessons she’s learning while building her practice. She blogs at UndeniableRuth.com. Follow her on Twitter @rbcarter.
“Write What? A Simple Solution to Blogger’s Block” originally appeared on Attorney at Work on Jan 13, 2016
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