Sonya Palmer: Making Space at the Top, How Women Are Redefining Leadership in Law 

By Steve Fretzin

Diversity in leadership isn’t just a social issue; it’s a business imperative. In a recent “Be That Lawyer” podcast episode, I sat down with Sonya, founder of LAWHER, to talk about the evolving role of women in the legal industry and why firms that overlook women leaders are missing out on more than just optics. 

women in law leadership Fretzin Sonya Palmer

Our conversation touched on leadership, equity, hiring, and the innovative ways women are reshaping law from the inside out. The legal world is changing, and Sonya’s insights offer a playbook for firms that want to evolve with it. 

Women in Leadership: It’s About Better Business 

Sonya made it clear that promoting women into leadership isn’t just a feel-good initiative, it’s smart business. Law firms serve an incredibly diverse client base, and having that diversity reflected in leadership results in better representation, empathy, and decision-making. She pointed to the growing number of women reaching partnership roles and founding their own firms as evidence that women are no longer waiting for a seat at the table — they’re building their own.

The Rise of LAWHER: Empowerment Through Visibility 

What sparked LAWHER? A gap Sonya couldn’t ignore: the lack of visible stories about women lawyers navigating leadership, motherhood, firm ownership, and growth on their own terms. The platform exists to showcase women who are pushing boundaries and redefining success in law. 

Sonya shared how more women than ever are launching their own firms, taking control of their schedules, their values, and their professional futures. She encourages women in law to stop waiting for permission and start building the practices they truly want. 

Hiring That Actually Works: The One-Way Video Interview Advantage 

During our panel discussion, we also explored how hiring processes are evolving to meet new workplace expectations. One of the most compelling ideas came from Sonya, who described using one-way video interviews during the screening process. Applicants respond to questions on camera, no live call, no resume fluff, just initiative and authenticity. 

This simple shift reveals which candidates are truly engaged, able to communicate, and willing to step out of their comfort zone. For law firms looking to build high-performing teams without wasting time, it’s a modern and efficient solution that cuts through the noise.

“Law firms serve clients from all backgrounds. Having women in leadership helps firms better understand and serve those clients.” — Sonya Palmer

Whether you’re a managing partner, a rising associate, or a solo practitioner, there’s one truth that’s hard to ignore: leadership in law needs more voices, more perspectives, and more equity. And that starts with making room for the women who are ready to lead. 

Connect with Sonya Palmer on LinkedIn or by email at sonyarpalmer@gmail.com.


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Categories: Be That Lawyer, Managing Your Legal Practice, You At Work
Originally published October 14, 2025
Last updated October 16, 2025
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Steve Fretzin

Steve Fretzin is a four-time author, host of the “Be That Lawyer” Podcast, and business development coach for attorneys. With over 20 years of coaching experience, Steve focuses exclusively on legal business development, collaborating directly with lawyers to create custom plans and accountability based on specific business goals, designed to deliver tangible results. Schedule a 30-minute no-pressure call to connect with Steve, share goals, and see if there’s a good fit to keep the conversation going. You can also connect with Steve on LinkedIn.

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