Amy Coats is the founder of Accounting Atelier, a boutique bookkeeping firm that works exclusively with law firms on trust accounting, IOLTA compliance, and financial reporting. She’s a Clio Certified Partner and QuickBooks ProAdvisor serving firms nationwide. Connect Amy on LinkedIn.

Casey Meraz is an entrepreneur, SEO expert, investor, creator, and CEO of Juris Digital, a full-service law firm marketing agency specializing in Legal SEO, local marketing, web design and development, PPC advertising and content marketing. Casey writes and speaks on legal marketing topics and is the author of two books on digital marketing: “Local Marketing for Personal Injury Lawyers” and “How to Perform the Ultimate Local SEO Audit.” Read his full bio at CaseyMeraz.com.

Brooke Lively is the founder and CEO of two companies that address the needs of growing law firms. Cathcap provides fractional CFO services, and​ Scaling Law helps law firms implement the Entrepreneurial Operating System (EOS) to improve execution, accountability and long-term value.​ Brooke has spent more than 20 years working in and alongside the legal industry and has advised hundreds of law firms across the U.S. She is an international bestselling author and a Professional EOS Implementer who holds both an MBA and the Chartered Financial Analyst designation. Follow her on LinkedIn.

Expert contributor.

Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Theda “Teddy” Snyder is a freelance writer and (she says) recovering attorney in Los Angeles. She has written six books for lawyers, including The Lawyer’s Marketing Journal published by Attorney At Work. Her other works include numerous articles and “Personal Injury Case Evaluation,” available on Amazon.com. Teddy has been writing for Attorney At Work about how lawyers can communicate better for more than 10 years. Her website is TeddySnyder.com.

Michael Rynowecer is the President and Founder of The BTI Consulting Group, an industry leader in conducting independent research on how clients acquire, manage and evaluate their professional services providers. He has been conducting client feedback and analyzing the legal market for 30 years. Michael blogs about legal industry news, insights from original research and the market outlook at The MadClientist. Follow him on Twitter @BTIConsulting.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.

Tracy Callahan is the founder of Touchstone Legal Resources. She works with women-led law firm partnerships to surface the unspoken and cultivate a culture where candor strengthens both the firm and the relationships that sustain it. Follow her on LinkedIn here.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and techniques designed to help lawyers and their firms thrive. Wendy is the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Jason Wright is the founder of the Law Office of Jason Wright, PLLC, a Texas family law firm focused on high-asset divorce, custody disputes, and the complex intersection of parental rights and children’s needs. Drawing from his own experience as a former family law client, he runs his practice on preparation, clarity and direct communication. He is known for his practical problem-solving and for guiding families with honesty and steadiness through difficult transitions. Learn more at www.jasonwrightlaw.com.

Ernie Svenson helps solo and small firm lawyers use technology the smart way — to get more done with less stress. He runs The Inner Circle, a community where lawyers learn how to use automation, AI and outsourcing to build easier, more flexible practices. A former trial lawyer turned tech coach, Ernie has been named an ABA “Legal Rebel,” a Fastcase “Top 50” innovator, and winner of the ABA Solo & Small Firm Tech Coach award. He’s also written two ABA books on tech for lawyers and shares weekly insights at The 8020lawyer.com.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Karen Dunn Skinner is Co-Founder and CEO of Gimbal Lean Practice Management Advisors, co-author of the bestselling Power Zone Playbook for Lawyers, and a Fellow of the College of Law Practice Management. She and her partner David Skinner are sought-after consultants and speakers who’ve taught thousands of lawyers how to build profitable practices they love — without burning out. They’re also Global Advisors to the International Institute of Legal Project Management. They live in Montreal, where they’ve raised two awesome kids and built a business that gives them the freedom to follow their passions. A gifted artist, Karen paints the landscapes of the boreal forests. Follow her on LinkedIn and @KarenSkinner.