It's a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be unaware, though, that regular algorithm updates by the good folks at Google can completely unravel online marketing strategies. Because of software updates, those who once boasted “page one” status on Google searches may literally become invisible to prospective clients. ... READ MORE
Originally published February 18, 2013
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