Nothing But the Ruth

Business Development: Strategically Showing Up

A couple of months ago, I wrote a post about the importance of showing up — how regular contact with people and building relationships keeps you top of mind so potential clients will call you when they need legal services. In that post, I introduced you to my friend Jeremy, who works for a locally owned automotive repair and tire shop. Jeremy goes to all the mixers and networking events and staffs the booth at all the community fairs and business expos. Easy for Him to Say! A reader pointed out that Jeremy is his company’s director of business development, which essentially means he’s a professional hand-shaker and baby-kisser. His whole job is networking, unlike most solo and small firm lawyers who are working 40 to 80 hours a week on their clients’ legal matters. ... READ MORE

Originally published November 6, 2013
Last updated October 19, 2019
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