Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending conferences can offer valuable business development opportunities. But how do you know whether a conference will be really valuable, especially since an out-of-town conference will likely cost a few thousand dollars and the loss of billable time? Your best bet is to weigh several factors. ... READ THE REST
Originally published February 10, 2015
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