To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately familiar with local attorneys don’t necessarily pick the most credible counsel — they pick the most visible. (Even I would rather ask Google who’s the best lawyer than waste my brainpower trying to remember who to call, and I’m a lawyer.) In today's "microwave mentality" world, where you have 30 seconds to impress, visibility is key. Here's how to ensure people know who to call when they need your specialized expertise ... READ THE REST
November 13, 2015 0 0
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