For lawyers, web marketing is what the French call a devoir — a “have to.” But most of us would rather wash our hands of it. We didn't go to school for an MBA or marketing degree. We have a whole desk full of case files demanding our time and marketing is hitching for a spot in the backseat, at best. But the web is where the clients are and in today's marketplace, Google is the ground from which law firms grow. So we hire people to help us — consultants and companies in the fields of digital marketing, SEO, social media and online advertising. Some are really easy to work with, but they’re about as common as an 8-1 ruling in the Supreme Court. The trick is to find a marketing firm that can get the job done at the right price while keeping your blood pressure below call-an-ambulance level.
May 6, 2016 0 0
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