How to Use Marketing Automation to Drive Business B


Sharing Legal Information Online Isn’t ‘Giving Away the Store’

There are so many different ways to push marketing content out into the world. Some are brought to you by the wonders of the internet. Others require your in-person participation. Some are free, requiring nothing beyond the creation of dynamite content. In her new column, "Content Under Pressure," writer and business development strategist Susan Kostal clues you in on the new rules of effective content marketing, helping you avoid the pitfalls and find new opportunities to market your law practice. —Ed. By allowing Roman advocates trained in rhetoric to practice law, Roman Emperor Claudius was the first to legitimize the legal profession. By the fourth century, advocates had to be enrolled on the bar of a court to argue there — the first regulations on the legal profession. Ever since, lawyers have been leery of giving clients helpful information otherwise closely held by an exclusive, licensed profession. But today, savvy attorneys and law firms, both B2B and B2C, are providing clients with everything from basic information on how to best use their services to sample contracts and concrete, detailed information about the law directly relevant to their legal needs

Originally published August 31, 2016
Last updated May 11, 2020
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