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How Effective Communicators Help Clients Understand

I read an article recently called “Marketing Yourself as an Expert: What Clients Look For.” According to the research presented, there are five key factors that clients associate with “visible experts”:

  • They come highly recommended by friends and colleagues (this was mentioned by 57 percent of the respondents)
  • They’re effective communicators with the ability to make complicated subjects easily understandable (38 percent)
  • They’re problem solvers with a proven track record of success that’s highly visible (36 percent)
  • They inspire confidence when they speak (31 percent)
  • They’re published in prestigious publications (27 percent)
The factor that interests me the most is the second — the ability to make complicated subjects easily understandable.

Originally published October 6, 2016
Last updated April 25, 2018
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