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Visual Storytelling: Don’t Leave Your Content on the Cutting-Room Floor

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the beginning, God made Microsoft Word, and He saw that it was good (except for auto-formatting, which still needed work).” So it's natural that some of us would overlook visuals in our marketing content and social media, whether it’s a photo, illustration, infographic or chart. But if you resolve to make just one change in your approach to content, let it be to tap the power of visuals.

December 1, 2016 0 0 0