How to Use Marketing Automation to Drive Business B


law firm testimonials

Visual Storytelling: Don’t Leave Your Content on the Cutting-Room Floor

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the beginning, God made Microsoft Word, and He saw that it was good (except for auto-formatting, which still needed work).” So it's natural that some of us would overlook visuals in our marketing content and social media, whether it’s a photo, illustration, infographic or chart. But if you resolve to make just one change in your approach to content, let it be to tap the power of visuals.

Originally published December 1, 2016
Last updated February 18, 2020
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