Focus, People! Tell Them Precisely What You Do

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more timely: "Things Colorado Skiers Should Know About Their Liability and Safety." The expert was Evan Banker, a personal injury lawyer at Denver's Chalat Law, which specializes in cases involving collisions at ski resorts. It was a beautiful example of how lawyers can focus their law practice and use that focus to market their services.

Originally published December 15, 2016
Last updated October 1, 2018
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