We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't prioritize how to spend your marketing dollars. Many law firms come to us experiencing marketing insanity, usually coupled with a track record of overwhelmingly poor performance in their marketing efforts. They're not alone. Most firms have little understanding of their marketing return on investment.
January 25, 2018 0 2
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