When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about the winners. Initially, I thought crafting great narrative in a nomination would clinch the deal. There was gold there, and I just needed to weave it together properly. But I’ve become convinced that a Man Booker winner could draft your nomination and it wouldn’t guarantee a win. Why?
April 2, 2018 0 0
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