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Content Marketing Tips for Lawyers

Awards Season: Building a Body of Work for “Best of” Lists

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about the winners. Initially, I thought crafting great narrative in a nomination would clinch the deal. There was gold there, and I just needed to weave it together properly. But I’ve become convinced that a Man Booker winner could draft your nomination and it wouldn’t guarantee a win. Why?

April 2, 2018 0 0 0