Who are these "enterprising lawyers" anyway? Actually, they are easy to spot. Look for the more successful, more engaged and happier lawyers in the crowd. They are deeply invested in the power of the work they do for their clients, but have ...
The Editors - September 28, 2011Why does a lawyer need an advertising agency? Well, most lawyers don’t have the knowledge and expertise to create a marketing campaign for their services unaided. You may be knowledgeable about every aspect of your practice, but when it ...
Ken Hardison - September 27, 2011Did you know there’s a free web space available to every law firm, from solos to megafirms, waiting for you to stake your claim? Google, the Search Engine ruler, provides space at Google Places to host information about your law firm—and this ...
Vivian Manning - September 26, 2011It's true, writing is a lawyer’s primary tool and a great source of pride and identity. But isn’t it also true that once in a while a teensy-weensy wisp of doubt creeps in? In the grip of writer's block, you fixate on memories of those ...
The Editors - September 23, 2011Online advice and recommendations are proving as important as personal word-of-mouth referrals, and a new study from Cone shows the former can derail the latter. Most people will rely on online information as confirmation before ...
Bob Weiss - September 21, 2011When my kid played soccer, there was a ritual at the end of every game. Each team would line up single-file, facing in opposite directions, then walk by the entire other team and slap each kid’s hand as a show of good ...
Otto Sorts - September 20, 2011Opening in theaters everywhere this week is Moneyball, starring Brad Pitt and written by (among others) Aaron Sorkin, a pedigree that should generate a moderate hit for a baseball movie. But the book upon which the film is based, Michael Lewis’s ...
Jordan Furlong - September 19, 2011Since we couldn't all be there yesterday at the Legal Marketing Technology Conference/West, we asked David King Keller and Jane Shahi to be our eyes and ears. For this week's Friday Five, they report on their favorite marketing tips and ...
David King Keller and Jane Shahi - September 16, 2011That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and ...
Janet Ellen Raasch - September 15, 2011"William Melater" (you can call him "Bill") is a young associate who's agreed to blog from time to time about life on the lower rungs of the legal profession as "The Dis-Associate," including—occasionally—what irritates him.
William Melater - September 14, 2011