David Arato is the founder of Lexicon Legal Content, a content marketing firm that creates SEO-optimized and consumer-focused content for law firms and digital marketing agencies throughout North America. He leverages his extensive legal and marketing expertise to help clients enhance their online presence and attract more clients. Get in touch on LinkedIn or email david@lexiconlegalcontent.com.

Expert contributor.

Theda “Teddy” Snyder mediates civil disputes, workers’ compensation and insurance coverage cases, including COVID-19 related coverage disputes, in person or by video. Teddy has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She was a Fellow of the College of Law Practice Management and is the author of four ABA books, including “Women Rainmakers’ Best Marketing Tips, 4th Edition” as well as “Personal Injury Case Evaluation” available on Amazon.com. Based in Los Angeles, Teddy can be found at SnyderMediations.com and on Twitter @SnyderMediation.

Chip LaFleur is the founder and President of LaFleur Marketing, an agency that partners with law firms and professional services organizations nationwide. With a background in web development and a passion for data, Chip specializes in helping clients connect their marketing investments to real business outcomes. He consults on strategy, analytics and AI integration, and speaks nationally on how firms can cut through the noise to make smarter marketing decisions.

Jerry Lawson’s current primary areas of interest are knowledge management and marketing for lawyers. President of New Strategies in Legal Tech LLC, he shares legal tech ideas at the New Ideas in Legal Tech website. Jerry is also the author of  “The Complete Internet Handbook for Lawyers” (ABA 1999), which he obstinately maintains still has some residual value even after two decades. Follow him on on LinkedIn.

Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Jay Harrington is the owner of Harrington Communications, a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business. Jay is the author of three books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate” and “One of a Kind: A Proven Path to a Profitable Practice.” He podcasts at The Thought Leadership Project and writes a weekly email newsletter. Previously, he practiced law at Skadden Arps and Foley & Lardner. Follow him @JayHarrington75.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Analog Attorney columnist Bull Garlington is an award-winning author, columnist and public speaker. He is the author of the books “Fat in Paris,” “The Full English,” “Death by Children” and “The Beat Cop’s Guide.” He prefers South American literature, classic jazz, Partagas 1945s, a decent Laphroaig, and makes a mean chicken and andouille gumbo. Follow him @bull_garlington.

Cerissa Stevens is Marketing Director at Esquire Law Services. Previously, she served as Marketing Director at Steinger, Greene & Feiner.

Joan Feldman is Editor-in-Chief and a co-founder of Attorney at Work, publishing “one really good idea every day” since 2011. She has created and steered myriad leading practice management and trade publications, including the ABA’s Law Practice magazine where she served as managing editor for a dozen years. Joan is a Fellow and served as a Trustee of the College of Law Practice Management. Follow her on LinkedIn and @JoanHFeldman.

Camille Stell is the Vice President of Risk & Practice Management for Lawyers Mutual NC and co-author of “RESPECT: An Insight to Attorney Compensation Plans 2nd Edition” (October 2024). Camille is a Fellow of the College of Law Practice Management, a member of the North Carolina Pro Bono Resource Coordinators Network, the Advisory Board for the Legal Aid of NC Innovation Lab, and on the Advisory Group for the Duke Law Tech Lab. Connect with Camille on LinkedIn.

Megan Zavieh is the creator and author of “The Playbook: The California Bar Discipline System Practice Guide.” At Zavieh Law, a progressive law firm specializing in defending lawyers facing disciplinary charges before the California State Bar. Her book, “The Modern Lawyer: Ethics and Technology in an Evolving World,” (ABA 2021 ) covers how to run a modern practice while staying in line with ethics rules.

Mark C. Palmer is Chief Counsel at the Illinois Supreme Court Commission on Professionalism. Mark writes on civility, professionalism and future law for the Commission’s 2Civility blog and delivers statewide professionalism programming, including a lawyer mentoring program, to attorneys and law students across Illinois. Follow him @palmerlaw.

Meyling “Mey” Ly Ortiz is Managing Counsel of Employment at Toyota Motor North America, Inc. Her passions include mentoring, championing diversity and inclusion, and a personal blog: TheMeybe.com. At home, you can find her doing her best to be a “fun” mom to a toddler and preschooler and chasing her best self on her Peloton (her handle is Meybe if you want her to try to chase you too). You can follow her on LinkedIn and @Meybe_JD on Twitter. (And you knew this was coming: Her opinions are hers alone.)