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One of a Kind

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Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
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Turn Clients into Client-Advocates: The Brand Experience

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Jay Harrington - September 30, 2014
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Substance and Form: The Elements of a Lawyer Brand

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

Jay Harrington - August 21, 2014
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The Expertise Effect: How Getting Narrow Can Grow Your Practice

There are countless ways lawyers can and do compete with one another for work. We have price — what work costs; process — how work is performed; personality — the lawyer’s and her firm’s; place — one’s geographic location; principles — ...

Jay Harrington - July 30, 2014
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From One of Many to One of a Kind

There is no single path to a successful law practice. Over time, paths become blocked and new ones emerge. What worked 10 years ago may not work today. What works for some will not work for others. It's said business development is a ...

Jay Harrington - June 23, 2014