Digital Marketing


Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »

Digital Marketing Tips

Time to Use Call Tracking With Google My Business

By | Mar.01.18 | No Comments

In the past, if you said you wanted to put a call-tracking number on your local directory listings, you might get a bunch of dirty looks and even be ostracized in certain circles. Almost every …Continue reading »

The Friday Five

Five Ways Lawyers Can Use Google Trends

By | Feb.02.18 | No Comments

Let’s say you practice in a midsize personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see …Continue reading »

Do you know your ROI?

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

By | Jan.25.18 | No Comments

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing …Continue reading »


LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

By | Jan.16.18 | No Comments

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal …Continue reading »

Ask the Experts

Law Firm Website Trends to Watch in 2018

By | Jan.04.18 | 2 Comments

What website design and marketing trends will be worth your investment this year? We asked five experts, “What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying …Continue reading »


Forecasting Top Website Design Trends for Law Firms in 2018

By | Jan.04.18 | No Comments

A couple of years ago, I wrote an Attorney at Work post on the top trends for law firm websites. The world of web development has seen some major changes since then. Today, it is …Continue reading »

Core Digital Marketing Strategies

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

By | Nov.30.17 | 2 Comments

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead …Continue reading »

Getting Clients

What’s Really Wrong With Your Law Firm’s Website?

By | Nov.13.17 | No Comments

It really doesn’t matter how much money and time go into your law practice’s website. You’ll likely always be left wondering if it is actually doing the job you need it to do — and …Continue reading »

Foster Web Marketing Product Spotlight

How to Market Your Law Firm in Today’s Online World

By | Oct.27.17 | No Comments

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly …Continue reading »