Digital Marketing


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

By | Oct.19.17 | No Comments

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing“ we asked top …Continue reading »


Google My Law Firm

Three Reasons Google Is Your New Home Page

By | Oct.11.17 | No Comments

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google’s goal is to deliver to the searcher — you, me and your potential client — …Continue reading »


Nothing But the Ruth!

What to Write? Ways to Find Ideas for Your Law Firm Blog

By | Oct.10.17 | No Comments

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm’s patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t …Continue reading »


Google My Law Firm

Local Map Rankings: Has Your Law Firm Been Filtered?

By | Sep.14.17 | 2 Comments

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have …Continue reading »


Online Marketing

Connecting the Dots to Boost Your Online Marketing Strategy

By | Aug.16.17 | No Comments

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your …Continue reading »


The Friday Five

Add These Five Super Marketing Steps to Your Plans

By | Aug.11.17 | 1 Comment

Celebrating its seventh year, the Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, brought expert speakers from around the country to provide practical, hands-on advice to solo and small …Continue reading »


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Friday Tech Tips

Must-Have Technology for Better Client Service

By | Jul.28.17 | No Comments

The lack of basic technology where it’s expected can be extremely frustrating. But forcing technology on clients without a human touch can backfire, too. We asked law practice technology pros Heidi Alexander, Tom Lambotte, Sharon Nelson …Continue reading »


Solo and Small Firm Marketing

Seven Ways to Optimize Your Law Firm’s Website

By | Jul.18.17 | No Comments

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the “trusted friend” recommending a lawyer, and online local reviews …Continue reading »


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »