Digital Marketing


Online Marketing

Connecting the Dots to Boost Your Online Marketing Strategy

By | Aug.16.17 | No Comments

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your …Continue reading »


The Friday Five

Add These Five Super Marketing Steps to Your Plans

By | Aug.11.17 | 1 Comment

Celebrating its seventh year, the Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, brought expert speakers from around the country to provide practical, hands-on advice to solo and small …Continue reading »


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Friday Tech Tips

Must-Have Technology for Better Client Service

By | Jul.28.17 | No Comments

The lack of basic technology where it’s expected can be extremely frustrating. But forcing technology on clients without a human touch can backfire, too. We asked law practice technology pros Heidi Alexander, Tom Lambotte, Sharon Nelson …Continue reading »


Solo and Small Firm Marketing

Seven Ways to Optimize Your Law Firm’s Website

By | Jul.18.17 | No Comments

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the “trusted friend” recommending a lawyer, and online local reviews …Continue reading »


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »


The Friday Five

Five Tech Options to Make Your Law Firm Easier to Contact

By | May.12.17 | 1 Comment

It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts — ones that could convert to clients. Today, this is especially true of …Continue reading »


The Friday Five

Five Tips on Hiring an SEO Firm for Your Law Practice

By | Mar.31.17 | 4 Comments

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search …Continue reading »


FIVE ELEMENTS

Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

By | Mar.16.17 | No Comments

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? “But it …Continue reading »


NEW REPORT DOWNLOAD

2017 Survey Results: Lawyers’ Use of Social Media for Marketing

By | Mar.15.17 | No Comments

Facebook continues to gain fans in the profession, according to Attorney at Work’s 2017 Social Media Marketing Survey, conducted in February. This is the third year we’ve asked lawyers about their social media habits, preferences and …Continue reading »