Digital Marketing


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »


The Friday Five

Five Tech Options to Make Your Law Firm Easier to Contact

By | May.12.17 | 1 Comment

It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts — ones that could convert to clients. Today, this is especially true of …Continue reading »


The Friday Five

Five Tips on Hiring an SEO Firm for Your Law Practice

By | Mar.31.17 | 3 Comments

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search …Continue reading »


FIVE ELEMENTS

Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

By | Mar.16.17 | No Comments

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? “But it …Continue reading »


NEW REPORT DOWNLOAD

2017 Survey Results: Lawyers’ Use of Social Media for Marketing

By | Mar.15.17 | No Comments

Facebook continues to gain fans in the profession, according to Attorney at Work’s 2017 Social Media Marketing Survey, conducted in February. This is the third year we’ve asked lawyers about their social media habits, preferences and …Continue reading »


THE FRIDAY FIVE

Pros and Cons of Facebook Live Video for Law Firms

By | Feb.24.17 | 1 Comment

Does Facebook Live video provide value for law firms, or is it just another opportunity to lose time that could be better spent elsewhere? It depends. If harnessed correctly, Facebook Live offers a valuable platform to …Continue reading »


Merry Marketing Marathon

Five Digital Marketing Favorites

By | Dec.23.16 | No Comments

For our annual “Merry Marketing Marathon,” we look back over the past year and select a handful of your favorite legal marketing posts. Light up your thinking for the coming year’s digital marketing strategy with a …Continue reading »


Merry Digital Marketing Marathon

Resolve to Make Your Law Firm’s Social Media Marketing NOT Suck Next Year

By | Dec.22.16 | No Comments

Making this year’s “Merry Marketing Marathon” a sleigh full of rich and timely ideas, we regift you with Jabez Lebret’s guide to making sure your social media marketing does the job it was meant to do. Your …Continue reading »


Merry Digital Marketing Marathon

Six Fundamental Changes to Your Online Marketing Strategy

By | Dec.21.16 | No Comments

This year’s “Merry Marketing Marathon” focuses on all things digital. Here, Adrian Dayton explains the elements of an irresistible offer.  While speaking at the 2016 Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in …Continue reading »


Merry Digital Marketing Marathon

How to Beat Blogger’s Block

By | Dec.20.16 | No Comments

Today the “Merry Marketing Marathon” continues with a powerful answer to bloggers’ biggest question: “What should I write about today?” Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives on …Continue reading »