Digital Marketing


The Friday Five

Five Things Law Firms Need to Know About Voice Search

By | Jun.15.18 | No Comments

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that …Continue reading »


Law Firm Marketing

Five Onsite Tactics to Optimize Your Law Firm Website Now

By | May.22.18 | No Comments

There are countless offsite search engine optimization tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are …Continue reading »


Google Analytics Tip

UTM Parameters: A Better Way to Keep Tabs on Local Leads

By | Apr.25.18 | No Comments

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once …Continue reading »


Nothing But the Ruth!

Blogging for Search Results Domination in Your Niche

By | Apr.19.18 | No Comments

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. Six Blog Posts to Page One A new law regarding internet and digital …Continue reading »


SUCCESS STRATEGY

Three Marketing Best Practices for Lawyers Who Hate Marketing

By | Mar.29.18 | No Comments

When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, …Continue reading »


WEBSITE MUST-DOS

Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »


Digital Marketing Tips

Time to Use Call Tracking With Google My Business

By | Mar.01.18 | No Comments

In the past, if you said you wanted to put a call-tracking number on your local directory listings, you might get a bunch of dirty looks and even be ostracized in certain circles. Almost every …Continue reading »


The Friday Five

Five Ways Lawyers Can Use Google Trends

By | Feb.02.18 | No Comments

Let’s say you practice in a midsize personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see …Continue reading »


Do you know your ROI?

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

By | Jan.25.18 | No Comments

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing …Continue reading »


Q&A WITH HUBSPOT'S SCOTT BRINKER

LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

By | Jan.16.18 | No Comments

Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at Work contributing editor Susan Kostal …Continue reading »