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SEO for Lawyers

5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020

What Is Your Law Firm’s Marketing Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020

Referrals or Search, Law Firms Need a Strong Digital Marketing Strategy

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Mark Homer - January 27, 2020

Littler Mendelson Goes All In on Video

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Susan Kostal - November 13, 2019

Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Susan Kostal - October 16, 2019

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019

Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Susan Kostal - September 4, 2019
video to tell your law firm story

How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019
Just Say No to These Outdated SEO Tactics

Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019