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SEO for Lawyers

Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019
Five Local Search Tactics Lawyers Shouldn’t Ignore

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

Matthew Laurin - January 10, 2019
Google Featured Snippets computer screen
Google’s Featured Snippets: What They Are and Why They Matter

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Mike Ramsey - September 25, 2018
black hat SEO
Negative SEO: Three Strategies for Surviving High-Tech Attacks

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Darryl Isaacs - August 30, 2018
Stretching the Life of a Law Firm Website

Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.

Karin Conroy - April 2, 2014
Women looking at laptop screen Optimize
Online Commentary: The Good, the Spam and the Ugly

On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...

Gyi Tsakalakis - February 25, 2013
colored pencils showing Feature versus Benefit
Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

Theda C. Snyder - January 10, 2011
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