SEO for Lawyers

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

What matters most for lawyers when it comes to performing well in Google local searches?

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.