Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

What matters most for lawyers when it comes to performing well in Google local searches?

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.