Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

What matters most for lawyers when it comes to performing well in Google local searches?

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.

On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...