Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.