SEO for Lawyers

attorney website

Protecting Your Referrals With a Client-Focused Website Audit

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Mark Homer - January 28, 2022
spending traps

Avoid These Spending Traps When Investing in Law Firm Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti - October 28, 2021
social media strategy

9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti - September 9, 2021
podcasting tips

Podcasting Tips for Lawyers

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti - July 7, 2021
clubhouse app

Clubhouse App for Law Firms and Lawyers

Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.

Annette Choti - May 3, 2021
instagram benefits

Beyond the Selfie: Instagram Benefits and Quick Tips for Lawyers

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti - March 31, 2021
Key Marketing Metrics

Know Your Law Firm’s Key Marketing Metrics

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer - March 25, 2021
key website pages

Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
Digital Marketing Plan

5 Free and Quick Tips to Get Started on Your Digital Marketing Plan

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Annette Choti - February 2, 2021
laptop screen with logos directory listings

Protect Your Referrals: Claim and Optimize Your Directory Listings

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

Mark Homer - November 4, 2020
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