SEO for Lawyers

spending traps
Avoid These Spending Traps When Investing in Law Firm Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti - October 28, 2021
social media strategy
9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti - September 9, 2021
podcasting tips
Podcasting Tips for Lawyers

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti - July 7, 2021
clubhouse app
Clubhouse App for Law Firms and Lawyers

Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.

Annette Choti - May 3, 2021
Key Marketing Metrics
Know Your Law Firm’s Key Marketing Metrics

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer - March 25, 2021
key website pages
Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
Digital Marketing Plan
5 Free and Quick Tips to Get Started on Your Digital Marketing Plan

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Annette Choti - February 2, 2021
laptop screen with logos directory listings
Protect Your Referrals: Claim and Optimize Your Directory Listings

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

Mark Homer - November 4, 2020
Trust meter Trustworthy Website
Is Your Law Firm’s Website Trustworthy? Here’s Why It Matters to Google

Google’s algorithms can reduce the visibility of reputable law firm websites they deem untrustworthy. Here's what you should know.

Oli Graham - September 24, 2020
professional bio photos
3 Keys to Crafting an Effective Professional Website Bio

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Gina Rubel - September 9, 2020
envelope

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