Advertising


PART ONE

Secrets of Online Legal Marketing: The Basics

By | Jul.05.18 | No Comments

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. …Continue reading »


Do you know your ROI?

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

By | Jan.25.18 | No Comments

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing …Continue reading »


Core Digital Marketing Strategies

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

By | Nov.30.17 | No Comments

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead …Continue reading »


Are you really reaching your customer?

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

By | Jun.26.17 | No Comments

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water …Continue reading »


Getting Clients

Focus, People! Tell Them Precisely What You Do

By | Dec.15.16 | No Comments

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | No Comments

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


Nothing But The Ruth!

Swag Made for Your Audience

By | Aug.11.16 | No Comments

When I was a solo practitioner, I attended a swag expo. You can put your law firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip …Continue reading »


Digital Marketing

Places to Find Free Pictures That Communicate

By | Jul.29.16 | No Comments

Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid …Continue reading »


Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

By | May.12.16 | 1 Comment

Lawyers love lawyer advertising because it’s all about lawyers. The only problem is, this is what that looks like to the rest of the world: Little Caesars "Smingleberry" from Harold Einstein on Vimeo. Lawyers have been conditioned, from time …Continue reading »


Marketing Gold in Your Data

Three Simple Steps to Smarter Advertising Decisions

By | May.03.16 | No Comments

Information sitting in your law firm’s case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It’s just a matter of making a …Continue reading »