Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

Relocating once you are a licensed attorney brings special headaches. Megan Zavieh explains ways you may be able to remain a practicing lawyer in a new state — without taking another bar exam.

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply ...

Annette Choti | A quick primer on some of the most common law firm website ethics rules.

Ask the Experts at 2Civility.org: Our law firm would like to reduce our paper and physical storage use and costs by “going to the cloud” with our data. Before we invest in training our attorneys and staff, how do we know what ...

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Mark C. Palmer | Q: "I’ve accepted an offer to lateral to another firm. I’ll be continuing in the same practice area and locale, so I hope to keep some of my clients, current and past. While I’ve watched my colleagues make similar moves, I’m ...