Get to the Point

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Talk Like You Drive — With Care

Nothing draws a smirk or an arched eyebrow in certain circles as quickly as mispronunciation of the brand name of an automobile. This faux pas is especially damning when entertaining clients in businesses related to the auto industry, but ...

Theda C. Snyder - July 25, 2016
dictionary betrayal

To Infinitive and Beyond

An infinitive is the barest form of a verb. Usually, we refer to a verb form as an infinitive when we use “to”: to go, to run, to think. If you studied a foreign language, you probably learned the infinitive form of verbs and then how to ...

Theda C. Snyder - June 30, 2016
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Blog Posts: Are You Clickable?

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...

Theda C. Snyder - May 2, 2016
dictionary betrayal

A Politically Incorrect Marketing Tip

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates ...

Theda C. Snyder - April 11, 2016
dictionary betrayal

Don’t Speak Like a Patronizing ‘Parent’

The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, "I’m OK, You’re OK." Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, ...

Theda C. Snyder - March 14, 2016
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What? You Want I Should Stop Using Yiddish?

Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are ...

Theda C. Snyder - February 16, 2016
dictionary betrayal

Five Words You’re Probably Saying Wrong

Incorrect pronunciation can signal there’s something not quite right about the speaker. The speaker means to sound impressive, but incorrect pronunciation is a sure way to undercut a message. Generally, only your mother will correct you, so you ...

Theda C. Snyder - January 18, 2016
dictionary betrayal

How to Chat at Networking Events

Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations. You’ve heard about the elevator speech, the 30-second ...

Theda C. Snyder - December 29, 2015
dictionary betrayal

How to Work With a Ghost (Writer)

You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to write, well, like lawyers. A ...

Theda C. Snyder - October 29, 2015
dictionary betrayal

Specificity Avoids Calendar Calamities

“Your Honor, this is a motion to vacate the most recent order and request for rehearing. Unfortunately, our failure to appear was caused by a calendaring error in our office.” How embarrassing. Yet, “calendaring” or “docketing” (depending on ...

Theda C. Snyder - October 6, 2015

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