Legal Marketing Play to Win

client transition strategies
Easing a Client’s Transition When Lawyers Leave or Retire

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Sally J. Schmidt - April 10, 2025
legal client service protocols
Legal Client Service Protocols: Tips to Ensure Things Don’t Slip Through the Cracks

Sally Schmidt | How can you make sure you don't go on autopilot when working with clients?

Sally J. Schmidt - February 19, 2025
asking questions to win new business
Ask, Don’t Tell: The Power of Questions in Winning New Business

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally J. Schmidt - January 21, 2025
client visits
Mastering Client Visits: Essential Tips

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Sally J. Schmidt - January 16, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - January 8, 2025
staffing your law firm trade show booth
Checklist for Staffing Your Law Firm’s Trade Show Booth

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.

Sally J. Schmidt - December 25, 2024
associate business development
Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - December 23, 2024
elevator speech
A How To: Crafting Your Elevator Speech (With Examples)

Sally Schmidt | Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Sally J. Schmidt - December 20, 2024
new year marketing opportunities
New Year, New Marketing Opportunities for Your Law Practice

This is your annual opportunity to make some things happen in marketing and business development. Don’t miss it!

Sally J. Schmidt - November 15, 2024
lawyer business development
Six Lawyer Business Development Strategies

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Sally J. Schmidt - October 1, 2024
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