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Columns

Five Roadblocks That Can Repel a Good Client

Recently, I needed a lawyer while out of state. I knew enough to know the law was different there — and that I was definitely going to need some expert advice. I also know more than a few things about how to find and engage a good lawyer. I ...

Merrilyn Astin Tarlton - June 28, 2013
T-Rex with open mouth jerks at work
The Last Lawyers to Starve

Every year, law schools crank out twice as many baby lawyers as there are job openings, and every year we hear that the traditional market for lawyers is shrinking. The United States already has more than 1.2 million attorneys, and somewhere ...

Otto Sorts - June 25, 2013
Women looking at laptop screen Optimize
Your Law Practice and the Visual Web

It's pretty clear that the web is going visual. As Google Chairman Eric Schmidt puts it, “The content of the Internet is video.” Google is adding new ways to explore images online. Even local business listing results are becoming more ...

Gyi Tsakalakis - June 24, 2013
Lawyer Marketing Begins at Home

Younger lawyers often wonder where to begin their marketing efforts. Without a notable track record of experience or expertise, and lacking contacts in a position to send business, the odds can seem insurmountable. If you are part of a firm, ...

Sally J. Schmidt - June 17, 2013
Legal Marketing Experts
Marketing a Litigation Practice?

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

The Editors - June 13, 2013
outlook conversation view
Working with Outlook Conversation View: Let’s Talk

Outlook Conversation view allows the entire email conversation to be followed in one location—your Outlook inbox. Read the tips. We all like to talk—at least most of us do. In real life, our conversations flow, with one person talking, others ...

Vivian Manning - June 12, 2013
Attorney at Work Friday Five
Five Super Marketing Tips for Lawyers

"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At last month's Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have ...

Joan Feldman - June 7, 2013
lawyer client relations
Five Ways to Surprise Your Clients (In a Good Way)

It's so comfortable to tell yourself all your clients want is for you to efficiently complete the matter, give them the bill and get out of the way. Comfortable for you, but not quite true. That's just what clients ask for. It's like those ...

Merrilyn Astin Tarlton - May 31, 2013
Lawyer Desk
Who Gets the Best Office in Your Law Firm?

Question: We’re a fairly small law firm—15 lawyers, 9 partners—but it seems like we’re always fighting about who gets the best offices. Every time someone retires or leaves, it’s like a circus with everyone arguing about the ...

The Editors - May 30, 2013
Attorney at Work Friday Five
Five Steps to Protect Law Firm Data

Computer security is a cat-and-mouse game, and we’re the mouse. Even with virus prevention and detection, says Don Wright, it’s only a matter of time before unauthorized programs and predators get past the gates. Still, there are steps to take ...

Don Wright - May 24, 2013
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