Columns

Just kidding with the 999—though we could easily report on hundreds of ideas exchanged at the Legal Marketing Association Annual Conference this week in Las Vegas. More than 1,300 legal marketing professionals gathered there to share secrets and ...

Last month, I had the pleasure of attending the South by Southwest Interactive Track in Austin, Texas. This conference focuses on business and social media. I came away from the week with my head buzzing with ideas. Among them were concepts from ...

I'm lazy, and that’s a trait I try to take advantage of whenever possible. How? By relying on every software automation function available to me. If the software will do my work, I'm darned well going to let it. Not only is it faster (leaving me ...

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...

Studying for the LSAT’s, more years ago then I care to count, I recall learning about "if-this-then-that" statements. These were the questions geared toward testing our understanding of logical concepts and our analytical reasoning skills. Who ...

When you're an associate receiving positive feedback for your intelligence, diligence, and impeccable work product, it's hard to fathom the need to start learning an entirely different set of skills for the later phases of your career. But ...

I sat in court recently listening as the plaintiff’s monotonous lawyer droned on about trivial irrelevancies. I watched the judge pretend to pay attention while most likely checking his Twitter feed. The few others in the room nodded off ...

A shocking number of ethics complaints stem from a very simple problem: lawyers not communicating with their clients. Clients pay for our time and effort, and they deserve to hear from us. Plus, our ethical obligations require that we be in ...

Your clients have been talking about you since well before Al ... I mean Sir Tim ... brought us the global tubes. But the Internet continues to change the way those conversations spread. Admittedly, the process that people use to choose toasters ...

What do marketers mean when they say things like "mobile ready" or "mobile is the first screen"? And is this something that's really going to help you get more clients? Avvo's Sachin Bhatia is speaking on "Mobile Marketing Best Practices" at the ...