Business Development

Art Nikashin | The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They're the ones who know what’s working and do more of it.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Jennifer Ramsey and Megan Senese: The best business development tip to kick off the new year? Make relationships your priority. Focus on the people who already matter, and nurture those relationships. Here’s how.

Lyndsi Edgar | Want your law practice to stay visible? Know the legal marketing shifts that are already underway — and start addressing them, one by one.

Jay Harrington | The old model of a one-track legal career is fading. Technology, flexible talent, remote work, and client demand for agility are accelerating this trend.

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

Jay Harrington | Business development isn’t something you do when things quiet down. It’s something you build into your busy life; one small, consistent effort at a time.