Business Development

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

Jay Harrington | Business development isn’t something you do when things quiet down. It’s something you build into your busy life; one small, consistent effort at a time.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.