Business Development

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Art Nikashin | The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They're the ones who know what’s working and do more of it.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Jennifer Ramsey and Megan Senese: The best business development tip to kick off the new year? Make relationships your priority. Focus on the people who already matter, and nurture those relationships. Here’s how.

Lyndsi Edgar | Want your law practice to stay visible? Know the legal marketing shifts that are already underway — and start addressing them, one by one.

Jay Harrington | The old model of a one-track legal career is fading. Technology, flexible talent, remote work, and client demand for agility are accelerating this trend.

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.