Business Development

growth mindset
A Growth Mindset, Paired With Daily Deliberate Practice, Is Key to Lawyers’ Business Development Success

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Jay Harrington - August 24, 2022
self-publishing keyboard
Self-Publishing Takes More Than One Self

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Tatia Gordon-Troy - August 18, 2022
client journey
Building a Solid Relationship With Clients Throughout the Client Journey

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Sally J. Schmidt - August 16, 2022
lawyer marketing challenges
The Horrible and the Miserable: The Challenge to Keep Marketing

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Theda C. Snyder - July 28, 2022
Attorney at Work
Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington - July 20, 2022
attorney at work
Three Tips for Developing Business as a Young Lawyer

Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.

Meyling "Mey" Ly Ortiz - July 19, 2022
Wikipedia: Anonymous Marketing

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Theda C. Snyder - June 29, 2022
linkedin profile update
LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Tea Hoffmann - June 26, 2022
ideal client
Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 21, 2022
Branching Out to Expand Your Clientele

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally J. Schmidt - June 16, 2022
envelope

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