Business Development

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Consider these five factors, when it's time to hire a law firm's first marketing or business development professional.

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems.

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...