Business Development

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

The Thought Leader Collaborative (the “Lab”) is an online training program and membership site that helps lawyers and legal marketers grow legal practices using LinkedIn. As a member of the Lab, you’ll have access to the resources you need to ...

Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?

Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.

Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Brendan Nelson, General Manager, Legal Business Solutions, LexisNexis, highlights what marketing and BD efforts distinguished high-performing firms during the pandemic.