If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...
Roy S. Ginsburg - January 16, 2025There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.
Sally J. Schmidt - January 16, 2025Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.
Jay Harrington - January 15, 2025When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...
Jay Harrington - January 10, 2025Business development coaching can help lawyers meet their goals for both short- and long-term success. When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and ...
Jennifer Griffin Scotton and Jill Huse - January 8, 2025Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.
Sally J. Schmidt - January 8, 2025Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.
Jay Harrington - January 8, 2025Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.
Manni Sandoval - January 7, 2025A smart law firm growth strategy will help you move from survival mode to building mode. Key Takeaways As a solo law firm, you are small but mighty — able to run a lean business operation, offer customized and competitive pricing, and outperform ...
Amy Adams - January 3, 2025You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.
Ruth Carter - January 3, 2025