Business Development

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Jay Harrington | We all struggle to uphold the promises we make to ourselves. Here’s the good news: There’s a better way to reach your goals and become a more successful version of yourself.

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.