Business Development

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.