Business Development

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.

Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.

Jay Harrington | Don't let imposter syndrome, perfectionism or a scarcity mindset hold you back from taking action on building your practice.

Rob Foil | The key to building a strong professional network? Work hard to identify ways to help others succeed.

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

With limited in-person networking, many people are turning to Facebook Private Groups to connect with others. Laura Ernde explains the steps.

Teddy Snyder | Today, our smartphones are our lifelines. You will communicate more efficiently if you pay attention to one particular setting.

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!