Law Firm Content Marketing

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is ...

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...

There was a time not that long ago when I counseled lawyers not to spend too much time writing and publishing articles. Back then, they were largely passive, short-lived marketing efforts. Today, however, as clients conduct their own internet ...

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are top content-related takeaways from last week’s confab in Las Vegas.

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s increasingly digital marketing environment, finding and working with the right ...

Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy ...

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...

Today the Merry Marketing Marathon continues with a powerful answer to bloggers' biggest question: "What should I write about today?" Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives ...