Veteran trial lawyer Robert Katzberg, author of the new book "The Vanishing Trial," on the key to achieving success and happiness in the business of law today.
Robert Katzberg - September 23, 2022Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply ...
Megan Zavieh - September 7, 2022Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.
Tea Hoffmann - June 26, 2022Sally Schmidt | Lawyer networking is like a bicycle wheel.
Sally J. Schmidt - June 15, 2022Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.
Mark Homer - January 28, 2022Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.
Joshua Baron - May 5, 2021Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.
Mark Homer - March 25, 2021Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.
Mark Homer - February 16, 2021Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.
Sally J. Schmidt - January 21, 2021With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.
Rosanna Berardi - January 13, 2021